THE NÜRBURGRING BRAND
Ever since 1927, the Nürburgring has been considered the longest, most difficult and busiest permanent race track in the world – a determining element in the history of German motorsport and one of the country’s best-known national monuments. It has become famous for the challenge it poses for both drivers and cars and even today, the “Green Hell” is still an outstandingly important gauge in motorsport and the automotive industry. The unique myth that formed around the Nürburgring brand is still a guarantee for exciting motorsport events, high-quality corporate events and emotional experiences of all kind. Nobody who has ever spent some time at the Nürburgring, the most beautiful and highest spot in the Eifel region, will ever forget this special experience. People are left with stunning impressions whatever they do at the Nürburgring.
The Nürburgring brand represents tradition, drive, emotionality, challenge, quality and uniqueness – and this is also what our partner brands stand for.
THE NÜRBURGRING LOGO
The word “Nürburgring” no longer just describes a place with history but has evolved into a brand with a future. The trademark used today (first line, third logo from the left) depicts the myth of the Nordschleife in a modern fashion in combination with the Nürburgring name in modern and individual typography. The track is plastically raised in two elegant shades of grey and features the Nürburgring name in a striking, racing red colour. The logo is plain, striking, modern and variable.
As you don’t play around with brands, there are strict trademark rules everybody has to adhere to. The Nürburgring logo (umbrella brand) as well as the historical logo is protected as a word and figurative mark, while the various track silhouettes of the Nürburgring are registered as figurative trade marks in the form of EU trade marks with the European Union Intellectual Property Office (EUIPO) and the German Patent and Trade Mark Office (DPMA).