The Nürburgring is more than just a race track. Nestled in the Eifel forests and firmly rooted in the region, it has been an international place of emotion, passion and unique stories for almost 100 years. And for Nürburgring fans from all over the world, it is one thing above all: a place of solidarity and community – a kind of home.
The fact that emotional moments, people and a very special feeling of longing make up the Nürburgring will be visible and tangible this season under the new claim of the destination. Because from now on, the motto at the Nürburgring is:
we make your heart race.
This claim stands for the passion of the employees and the Nürburgring companies, who see themselves as pioneers of unique moments and for the diverse experiences that the players and visitors experience here. It stands for goose bumps and heart throbbing, for adrenaline and joy, for an incomparable challenge.
These emotions can be triggered just as much by a visit to the Nürburgring Endurance Series or by an overnight stay right next to the race track at the Nürburgring Congress Hotel managed by Lindner. A ride in a kart, in the passenger seat of a racing car or in the simulator of the Nürburgring eSports bar also causes special palpitations – and participation in a company event with a direct view of the race track is just as special. All of this is the "Nürburgring" emotion that creates special impressions and memories for everyone involved.
Beyond the on-site experience, the Nürburgring feeling is transported around the world. Through emotional scenes – for example in the live broadcast of a race from Nürburgring.tv or in the new image clip of the destination. And of course there are a variety of emotional image motifs from all events and moments at the Nürburgring via the Nürburgring communication channels.
No matter where, no matter what time: everyone should have the opportunity to experience a piece of the Nürburgring and, of course, to feel for themselves what it means when it says: "nuerburgring. we make your heart race."