On the ring°boulevard, which runs parallel to the start and finish straight of the Grand Prix Track, visitors will find a large selection of shops and showrooms of leading automobile manufacturers and accessory specialists.

Flexibly accessible via the multi-storey car park at the info°center, the ring°boulevard provides direct access to the BMW M Power grandstand (T3), the ring°arena, the Bitburger Event Centre, the Coca-Cola business°lounge and, via a pedestrian tunnel, to the paddock.

At the same time, the 8,800 m² area serves as a sales area for merchandising for events, as a trade fair area or as an area for exhibitions and vehicle presentations.
On the gigantic, 45 m wide and 8 m high ring°wall, a permanently installed LED wall, visitors are presented with live streams, current information and much more for events.