Bitburger will remain a partner at the Nürburgring for the next two years. The private brewery has prematurely exercised the option to extend its existing contract with the legendary racetrack. This now secures the family-owned company various naming rights, further advertising rights, and the delivery and serving rights at the versatile business and event location until 2025.

Bitburger has been a partner of the Nürburgring almost without interruption since the inaugural race in 1927. The slogan "Bitte ein Bit" ("Bitte ein Bit") is therefore all too familiar to visitors and active participants, as Bitburger products have been providing enjoyment and refreshment around the famous asphalt for decades. "As a family-owned company with regional roots, commitment to our home country plays a major role for us. The partnership with the Nürburgring is very significant for us due to its proximity to Bitburg and its international appeal," explains Michael Stumpf, Sales Manager AHM Southwest at Bitburger. In addition to regional ties, the two traditional companies represent other common values such as innovation or sustainability.

"Bitburger is an important partner for us, which also has a great acceptance and credibility among our fans, visitors and a large part of the business events. That's why the extension of the contract is an absolute win for both companies," summarizes Christian Stephani, Managing Director of Nürburgring 1927 GmbH & Co. KG, summarizes.

Bitburger has secured the right to supply and serve beverages at the Nürburgring until 2025. In addition, the Bitburger Event Center and Bitburger Gasthaus locations will continue to bear the name of the private brewery. Other advertising installations, such as at the info°center, in the ring°kartbahn, and on the stairs to the ring°boulevard, are also included in the contract.