H&R is involved as an advertising partner at the Nürburgring. The logo of the suspension manufacturer can be seen in a prominent place on the legendary race track: on the pit wall. Thousands of fans already had the best view of the advertising partnership at the ADAC TotalEnergies 24h Nürburgring - from the packed main grandstands. Many more motorsport enthusiasts saw the advertising space worldwide via the live streams of the endurance classic. The contract with H&R for the advertising presence initially runs for two years until 2024.
The partnership between H&R and the Nürburgring is the consistent continuation of the communication strategy of the successful company from Lennestadt. Motorsport is an integral part of the H&R DNA. Thus, in addition to long-standing partnerships with the Nürburgring Endurance Series (since 2003) and the 24h Race (since 2018), the commitment at the race track itself now follows. "The development of our suspension components is based on the knowledge we gain when using our products on the racetrack - especially the Nürburgring. It is the cradle of motorsport," says Managing Director Heinz Remmen, himself a former overall winner of the NLS in 2001. Yannick C. Remmen, also managing director of the family-owned company adds: "Furthermore, we appreciate the relationship of trust, the short decision-making processes as well as the customer-oriented thinking of the people in charge at the Nürburgring. That's why we are committed here."
Christian Stephani, Managing Director of Nürburgring 1927 GmbH & Co. KG is also pleased about the new partnership. "The pit wall is one of the most prominent advertising spaces at the Nürburgring. Directly opposite the BMW M Power main grandstand, it is clearly visible to all visitors along the start and finish straight and also to countless viewers at the TV sets. When selecting advertising partners, we focus on industry diversity and I am pleased that H&R has also found its place here at our race track."
In addition, the suspension manufacturer is now also a partner in the Nürburgring Business Club. This is where companies of all sizes and from all sectors meet. The club's offer includes various VIP & networking events as well as a general brand presence at the lege