06 June, Tuesday

"Bitte ein Bit" until 2025: Bitburger extends partnership with Nürburgring

Bitburger will remain a partner at the Nürburgring for the next two years. The private brewery has prematurely exercised the option to extend its existing contract with the legendary racetrack. This now secures the family-owned company various naming rights, further advertising rights, and the delivery and serving rights at the versatile business and event location until 2025.Bitburger has been...
"Bitte ein Bit" until 2025: Bitburger extends partnership with Nürburgring


Bitburger will remain a partner at the Nürburgring for the next two years. The private brewery has prematurely exercised the option to extend its existing contract with the legendary racetrack. This now secures the family-owned company various naming rights, further advertising rights, and the delivery and serving rights at the versatile business and event location until 2025.Bitburger has been a partner of the Nürburgring almost without interruption since the inaugural race in 1927. The slogan "Bitte ein Bit" ("Bitte ein Bit") is therefore all too familiar to visitors and active participants, as Bitburger products have been providing enjoyment and refreshment around the famous asphalt for decades. "As a family-owned company with regional roots, commitment to our home country plays a major role for us. The partnership with the Nürburgring is very significant for us due to its proximity to Bitburg and its international appeal," explains Michael Stumpf, Sales Manager AHM Southwest at Bitburger. In addition to regional ties, the two traditional companies represent other common values such as innovation or sustainability. "Bitburger is an important partner for us, which also has a great acceptance and credibility among our fans, visitors and a large part of the business events. That's why the extension of the contract is an absolute win for both companies," summarizes Christian Stephani, Managing Director of Nürburgring 1927 GmbH & Co. KG, summarizes. Bitburger has secured the right to supply and serve beverages at the Nürburgring until 2025. In addition, the Bitburger Event Center and Bitburger Gasthaus locations will continue to bear the name of the private brewery. Other advertising installations, such as at the info°center, in the ring°kartbahn, and on the stairs to the ring°boulevard, are also included in the contract.

Partnership with suspension manufacturer H&R: prominent advertising space on pit wall


H&R is involved as an advertising partner at the Nürburgring. The logo of the suspension manufacturer can be seen in a prominent place on the legendary race track: on the pit wall. Thousands of fans already had the best view of the advertising partnership at the ADAC TotalEnergies 24h Nürburgring - from the packed main grandstands. Many more motorsport enthusiasts saw the advertising space worldwide via the live streams of the endurance classic. The contract with H&R for the advertising presence initially runs for two years until 2024. The partnership between H&R and the Nürburgring is the consistent continuation of the communication strategy of the successful company from Lennestadt. Motorsport is an integral part of the H&R DNA. Thus, in addition to long-standing partnerships with the Nürburgring Endurance Series (since 2003) and the 24h Race (since 2018), the commitment at the race track itself now follows. "The development of our suspension components is based on the knowledge we gain when using our products on the racetrack - especially the Nürburgring. It is the cradle of motorsport," says Managing Director Heinz Remmen, himself a former overall winner of the NLS in 2001. Yannick C. Remmen, also managing director of the family-owned company adds: "Furthermore, we appreciate the relationship of trust, the short decision-making processes as well as the customer-oriented thinking of the people in charge at the Nürburgring. That's why we are committed here." Christian Stephani, Managing Director of Nürburgring 1927 GmbH & Co. KG is also pleased about the new partnership. "The pit wall is one of the most prominent advertising spaces at the Nürburgring. Directly opposite the BMW M Power main grandstand, it is clearly visible to all visitors along the start and finish straight and also to countless viewers at the TV sets. When selecting advertising partners, we focus on industry diversity and I am pleased that H&R has also found its place here at our race track." In addition, the suspension manufacturer is now also a partner in the Nürburgring Business Club. This is where companies of all sizes and from all sectors meet. The club's offer includes various VIP & networking events as well as a general brand presence at the lege

Nürburgring and Mercedes-AMG extend partnership until 2026


The performance and sports car brand of Mercedes-Benz "Mercedes-AMG" will remain a partner of the Nürburgring until 2026. A corresponding contract has been signed by the managing directors of Nürburgring 1927 GmbH & Co. KG and Mercedes-AMG GmbH have signed a contract to this effect. AMG thus secures extensive advertising and naming rights to the legendary race track. In addition, the Affalterbach-based company will make its sports cars available for various driver training courses and offers at the Nürburgring. The contract, which runs until 2026, also concludes a total of 10 years of cooperation between the two brands.  AMG has been an active partner of the Nürburgring since 2017. One of the flagships of the long-standing collaboration is the "Beast of the Green Hell" - the Mercedes-AMG GT R PRO, which was also developed on the Nordschleife and with which the co-pilot rides through the Green Hell are also offered. "Our partner Mercedes-AMG is a perfect fit for the Nürburgring in terms of brand culture and communication. Both brands stand for the highest standards and a strong emotional bond with fans, customers and partners," explains Christian Stephani, Managing Director of Nürburgring 1927 GmbH & Co. KG and adds: "The visual presence of the partnership is more than just an advertising space. It is firmly part of the appearance of our race track." Thus, the three famous letters will continue to show themselves to visitors at various points on the race track. At the Grand Prix circuit, the performance brand continues to give its name to the AMG Arena section of the track and the AMG Grandstand. In addition, the AMG VIP Lounge above the pit lane offers the perfect view of the action. The AMG Showroom continues to await all visitors to the ring°boulevard directly adjacent to the start and finish straight. Advertising space on famous Caracciola carousel - Art Car to honor the partnershipThe advertising space on the world's most famous section of the legendary Nordschleife also remains a highly visible part of the cooperation: a 20-meter-long billboard along the Caracciola Carousel. The Mercedes-AMG GT3 Art Car also drove through the unique steep curve, which sends the vehicles over rough concrete slabs on the inside, during the weekend of the ADAC TotalEnergies 24h Nürburgring. Designed by Andrew Mytro, the race car in its green livery offered a tribute to the Nürburgring Nordschleife in the starting field and also expressed the "rootedness" with the Nürburgring as a cooperation partner. "The Nürburgring and Mercedes-AMG have always been very closely connected. Whether on the Grand Prix circuit or the Nordschleife, the races at the Nürburgring are always the highlights of the season for us as AMG. In addition, the demands on the Nordschleife are also part of the fixed development program for our road cars. As brands, both undoubtedly stand for the extraordinary, for emotionality, for high demands as well as for close motorsport at the highest level. Thus, a close cooperation is only a logical step for us and I am very pleased that we continue this long-standing cooperation with the same partnership understanding," explains Michael Schiebe, Chairman of the Management Board of Mercedes-AMG GmbH. Performance vehicles for Nürburgring driving training and offersIn addition to advertising space and the use of racing vehicles at the Nürburgring, AMG will also remain the performance partner for the driving offers of the Nürburgring Driving Academy with various vehicles. The "Beast of the Green Hell," which was also developed on the Nürburgring Nordschleife, continues to be the official co-pilot vehicle. In the co-driver's seat of the Mercedes-AMG GT R PRO, co-drivers from the age of 18 can be driven around the legendary Nordschleife by a professional driver. In the process, vehicle and driver alike demonstrate how they handle the unique conditions of the Green Hell the most. On a lap of 21 kilometers, there are 73 curves, several uphill and downhill sections and a difference in altitude of 300 meters. The Driving Academy is also supported by four Mercedes-AMG A 45 S instructor vehicles. These are used, for example, in sports driver training courses or as part of courses where participants can obtain racing licenses. In addition to the experiences in the "real world," the partnership can also be found in the virtual world. All advertising space and naming rights can be found in the licensed driving simulations. So the professional eSportsmen and sim racers drive on a virtual lap past the same AMG lettering, advertising spaces and through the AMG Arena as the real pros do in races or the private drivers do in tourist drives. All information about the Nürburgring and AMG can be found on the respective websites and

Partnership with tyre manufacturer: Nankang advertising installation on legendary Nordschleife


The Taiwanese tyre manufacturer Nankang is an advertising partner at the Nürburgring. In future, visitors to the legendary Nordschleife will see the company's lettering on an 87-metre-long advertising installation in the "Breidscheid" area. The contract for the cooperation has initially been concluded until the end of 2025. For more than a decade, Nankang has been developing tyres for different purposes. The Nürburgring is regarded by the manufacturer as a reference track for the quality of its motorsport products - for example, when racing in the Nürburgring Endurance Series. With the advertising installation, the company based in the high-tech island nation is taking the next step at the Nürburgring and ensuring further visibility in the European market. But not only visitors to the most demanding race track in the world can now see the new advertising. The Nankang logo will also be integrated into racing games in the "Breidscheid" area, making it visible to everyone worldwide who drives the Green Hell in the digital simulations.

Nürburgring Business Club starts with first networking meeting


Premiere for the Nürburgring Business Club: Last race weekend, the partners of the newly founded network met for the first time at the Nürburgring. In the Coca-Cola business°lounge, the company representatives from a wide range of industries exchanged ideas in a VIP atmosphere - with the best view of the action on the track. The regular, exclusive meetings within the framework of events are just one of the benefits enjoyed by partners of the Business Club. These also include logo presence in public areas of the Nürburgring or a benefits programme with a variety of partner discounts. For generations, the legendary race track in the Eifel has brought people together: Automobile enthusiasts and fans - but also companies and business partners. For them, the Nürburgring now offers a networking platform. Companies of all sizes and from all sectors meet in the Nürburgring Business Club. Now the partners of the network have come together for the first time - at the latest race of the Nürburgring Endurance Series. While 140 racing cars are at full throttle outside, decision-makers and company representatives are busy shaking hands in the Coca-Cola business°lounge. Thrilling racing, extensive support and ample opportunities for exciting discussions: it is precisely this atmosphere that makes the Nürburgring Business Club a special platform for companies of all kinds. At the same time, members benefit from the enormous charisma of the longest permanent race track in the world. One example is the 45 x 8 metre LED wall in the ring°boulevard. It is an eye-catcher and source of information for thousands of visitors every day of the event. Now you can also see the company logos of all the Business Club partners on it. The anticipation is already high for the next networking event. Attending a race as a VIP guest, exploring the Nordschleife on an exclusive tour or gaining new perspectives during an exciting presentation by experts or partners - all this is part of the range of the Nürburgring Business Club. The Nürburgring provides all partners and information on annual membership online on its website at

TÜV Rheinland and Nürburgring operator extend partnership early until 2027


TÜV Rheinland and the Nürburgring are sending a strong signal for their continued cooperation: the contract, which actually runs until 2024, has now been extended by both partners ahead of schedule by three years until 2027. Dr Matthias Schubert, Executive Vice President Mobility at TÜV Rheinland and the two Managing Directors of Nürburgring 1927 GmbH & Co. KG, Christian Stephani and Ingo Böder, signed the contract extension.  The contract includes the naming and advertising rights for the tower and the service centre directly at the Grand Prix Track. The name TÜV Rheinland Tower with logo and lettering on the building will make the testing service provider noticeable in a prominent position. The contractual rights also apply to the virtual world of racing games and simulations. This means that TÜV Rheinland is not only clearly visible on site at the Nürburgring, but also on the screens of gamers in the detailed game version of the race track. The TÜV Rheinland Tower on the start-finish straight is both a part of the racetrack infrastructure and a landmark of the Nürburgring. "The myth and its charisma have made the Nürburgring the focus of emotional customer events for us for many years," explains Dr Matthias Schubert, Executive Vice President at TÜV Rheinland. "TÜV Rheinland is a firm and reliable partner of the Nürburgring. The early extension of the contract is a mutual vote of confidence that underlines the good cooperation," explains Christian Stephani on the long-standing partnership between the race track and the technical testing service provider. Ingo Böder adds: "The contract, which has been extended until 2027, is more than just a continuation of the long-standing history. It also embodies common values of our partnership, which include above all the commitment to safety and sustainability in road traffic and racing."

Sensational atmosphere and 9-Darter at "Darts am Ring


It was the perfect start to the season at the Nürburgring. While the Nürburgring Endurance Series offered thrilling motorsport on the track and ROWE RACING took its first win of the season, 3,600 fans cheered in the evening at the "Darts am Ring Gala" in the ring°arena. The players put in strong performances on the darts stage and the fans conjured up a world championship atmosphere. One of the highlights was a 9-darter by Jonny Clayton. Even before the players entered the stage, the fans in the ring°arena were at operating temperature. The 3,600 spectators sang along to songs like "Sweet Caroline" and warmed up for the big show. Most of them were dressed up - as has become a tradition with the audience at darts events. Gabriel Clemens visibly enjoyed his home match at the Nürburgring. The German, who reached the semi-finals of the Darts World Championship at the beginning of the year, showed at the legendary race track why he is one of the top players. Only in the final did he have to admit defeat to Luke Humphries from England. The competition was strong. Besides the two finalists, German World Championship participant Florian Hempel and three-time World Champion Michael van Gerwen were also at the start. "9-Darter" by Jonny Clayton - anticipation for "Darts am Ring Gala" 2024Jonny Clayton provided a very special moment: The Welshman threw a so called - and especially rare - 9-Darter in front of the enthusiastic crowd. With only nine darts thrown he brought the 501 points to 0. To be present at such a moment live is something very special for the spectators. Accordingly, the mood was ecstatic. After the successful evening, the darts fans can already look forward to 2024. Then the Darts am Ring Gala will return to the ring°arena for the third time. The date as well as the start of the advance booking will be announced in the coming weeks. Outlook: Four events on two weekendsAfter this weekend's event kick-off, the Nürburgring continues at full speed. Four events are scheduled for the next two weekends. After the season opener of the RCN/GLP (Saturday, 25 March), the typical Nürburgring variety of events and experiences will follow the following weekend. There will be the second race of the season of the Nürburgring Endurance Series (Saturday, 1 April), the first round of the Nürburgring Drift Cup (1 - 2 April) and the start of the two-wheeler season at the "Anlassen" motorbike service (Sunday, 2 April). And tourist drivers will also get their money's worth - the Nordschleife opens almost daily for fans of the Green Hell.

Red Bull Formula Nürburgring meets 12h Nürburgring


Formula 1 cars return to the legendary Nordschleife Motorsport fans should mark 9 and 10 September 2023 very thickly in their calendars. Formula 1 cars will return to the legendary Nordschleife as part of the 12h Nürburgring. The Red Bull Formula Nürburgring brings young motorsport talent and legendary drivers from various racing series to the season highlight of the Nürburgring Endurance Series. The ticket contingent is limited and advance sales are now open. > more info & tickets This means that the weekend of the motorsport highlight is available in a double pack. Exciting races at the 12h Nürburgring of the Nürburgring Endurance Series and breathtaking show runs by well-known motorsport greats from the world of Red Bull. Visitors can look forward to racing cars and impressive bolides on the legendary Nordschleife and the Grand Prix Track. On the open grandstands, in the paddock and in the event zones, fans will be up close and personal. Further details will be announced shortly. Combination weekend tickets for the Red Bull Formula Nürburgring and the 12h Nürburgring are now available for 59 Euros (children up to 14 years 29 Euros), day tickets Saturday for 39 Euros (children up to 14 years 29 Euros). The tickets include access to the event area in the Müllenbachschleife (Saturday only), the open grandstands at the Grand Prix circuit, the exclusive spectator areas Brünnchen and Pflanzgarten as well as the paddock, the pit lane, the starting grid and the motorsport experience museum ring°werk.

A new claim for a legendary destination: nürburgring. we make your heart race.


The Nürburgring is more than just a race track. Nestled in the Eifel forests and firmly rooted in the region, it has been an international place of emotion, passion and unique stories for almost 100 years. And for Nürburgring fans from all over the world, it is one thing above all: a place of solidarity and community – a kind of home. The fact that emotional moments, people and a very special feeling of longing make up the Nürburgring will be visible and tangible this season under the new claim of the destination. Because from now on, the motto at the Nürburgring is: we make your heart race.   This claim stands for the passion of the employees and the Nürburgring companies, who see themselves as pioneers of unique moments and for the diverse experiences that the players and visitors experience here. It stands for goose bumps and heart throbbing, for adrenaline and joy, for an incomparable challenge. These emotions can be triggered just as much by a visit to the Nürburgring Endurance Series or by an overnight stay right next to the race track at the Nürburgring Congress Hotel managed by Lindner. A ride in a kart, in the passenger seat of a racing car or in the simulator of the Nürburgring eSports bar also causes special palpitations – and participation in a company event with a direct view of the race track is just as special. All of this is the "Nürburgring" emotion that creates special impressions and memories for everyone involved. Beyond the on-site experience, the Nürburgring feeling is transported around the world. Through emotional scenes – for example in the live broadcast of a race from Nü or in the new image clip of the destination. And of course there are a variety of emotional image motifs from all events and moments at the Nürburgring via the Nürburgring communication channels. No matter where, no matter what time: everyone should have the opportunity to experience a piece of the Nürburgring and, of course, to feel for themselves what it means when it says: "nuerburgring. we make your heart race."